Fromagination in Madison

For the Madisonian, Fromagination follows in the steps of Deb & Lolas and Krane & Rush. Truly the best cold sandwiches in Madison. If you are unfamiliar, you would be doing yourself a disservice by going anywhere else.New soup! On the meatier side of soups, definitely worth it.

I am fairly confident I made a mistake when ordering. Not only did they fix it they threw in a cookie.Great place with great staff.

Amazing selection of wonderful cheeses. They have sheep and goad cheeses too, and mixed. Kinda expensive but at least I can taste what I get for the money! Be advised their kitchen closes at 3 so not too much selection afterwards. But its better to just buy some cheese and get bread at a bakery and go sit by the lake.

This is our new road trip stop! The food is so much better than road food. The parking is pretty easy, and it’s a quick stop. They carry some really interesting sodas as well!

My fiancé and I are big travelers- we’ve been all over the country. Fromagination is one of the best little shops we’ve ever come across. I visited here many years ago, and recently came back- I was just as impressed this time around as I was then. We happily drove away with a refrigerator stocked with some cheese and the finest selection of chocolates you’ll ever have in our pantry. Charlie, I believe was the name of the person who helped us, and he was absolutely amazing. He picked put his personal favorite selections and we can need up buying two of them! He made excellent recommendations and I was so pleased to find that the quality of care and customer service in this store has endured over the years. We will be going out of our way every time we travel through Madison to revisit this store!

This place is the BEST. Such a great variety of yummy cheeses and other snacks. The workers are always so helpful as well. It’s always fun to sample the cheeses and pick out our favorites.

Great selection of cheese, plus all kinds of fun snacks, cheeseboard items, cocktail ingredients, souvenirs... And sandwiches! The staff are really friendly, engaging, and knowledgeable. Definitely make a point of dropping in when youre in the area.

Charlie went above & beyond helping me (a tourist from NHfind & sample yummy cheeses to bring home to my family. Will definitely be back in the future. ☺️

A little pricey but very good options. The staff is usually very knowledgeable and knows how to make good recommendations. I was a little disappointed with the sandwiches because they were a little dry but the quality of ingredients was exceptional.

Delicious sandwiches and salads. Their salads in particular are less expensive and better composed than those you can get at Ians, my previous go-to for greens on the square. Guys behind the counter were attentive and kind.

This shop blew us away! Staff were very friendly and informative. They have little cheese orphans you can pick out and play cheese roulette with to try different cheese. Loved the morel mushroom cheese. 🧀

I love that you can try the cheese before you buy it. The people there make great recommendations!

I ordered Fromagination for a group of ~12 people to take out on the lake. We rented the Pontoon Porch as part of my wedding weekend. I could not have been happier with the quality of food, the packaging, taste, etc. Everyone in my group was impressed. The cheese and meat board may seem a bit pricey, but it was worth it! Easy to order and pick up as well. Thank you, Fromagination!

Great little shop with tons of cheese, gifts, and other food items. They have a really nicely curated collection and the staff was really friendly and helpful.

Great cheese and surprisingly good beer. Was lucky enough to enjoy drinking on their patio during a live music day.

Great selection of cheese. Fresh sandwiches, outside seating and my kids loved the Mac and cheese

Heather was a gem. She was so great. She had mentioned that she was semi fresh to the store and she was learning, but man did she reach us!! We tried several samples per her request as she tried to hone in on my taste pallet. With detailed questions and thoughtful listening she was able to find me some really great cheese. The shop itself was amazing and the cheese stands on its own any day. But the level and quality of service Heather provided is what stands out the most in my mind!!Great cheese. Great people. Great service.

A great shop for any sort of cheese you can think of. The staff is incredibly helpful and kind. We stopped there right when they opened, and I was helped immediately. The shop itself has a large variety of meats, cheeses, and so much more. Enjoyed our time here and will be cementing the status of regular customers!

All things CHEESE and many other related comestibles! Very friendly and personable cheesemongers let you sample before you buy. Step inside from the heat to the cool (gotta keep the fromage fresh!yet cozy interior and discover the delectable wares and interesting decor, from the old clocks salvaged from the remodeling of the State Capitol across the street, to the slow belt-driven ceiling fans. Shopping here is a nice little mini-adventure!

The Carr Valley Woolly Elsie Aged Cheddar cheese is divine! (also pricey!Really nice service too.

Nice frontage shop with great and warm service!!also serve chocolate, crackers, alcohols, salads and sandwiches.A go-to place around Capitol.The first pic is about the tips for matching combo for cheese.

Ordered a sandwich. There was a clear strand of plastic when I bit into it.The cheese is great, but I would recommend going elsewhere for lunch.

Fromagination has been my favorite cheese store ever since a friend served me a selection of their cheeses several years ago. Unfortunately I don’t get to their shop as often as I would like, but their online ordering is convenient, and their shipping time is super fast.

Very cute, well curated shop with a large selection of cheese and other charcuterie board additions. The employee who helped me recommended Afterglow from Blakesville Creamery and it was delicious. Highly recommend checking this place out!

Wonderful staff who were passionate about their work- so fun to learn about the unique cheeses they offer! Lots of other gourmet food items- we enjoyed somecandy and chocolate bars as well! Highly recommend a stop!

It was awesome. I really should have gotten the name of the woman helping us. She asked what kind of cheeses I liked and what kind I wanted to try. As soon as I said I like goat cheese and want to try sheep milk cheese she quickly had suggestions and gave me samples of all the sheep and goat cheeses. I bought the truffle sheep cheese. I normally wouldnt spend $17.50 on half a pound of cheese but because of the customer service and how amazing that cheese was I was happy to hand over my money. Honestly when I saw you can get gift cards I thought I should tell people thats what I want for birthday and Christmas.

We went while visiting Madison thinking it was just a cheese shop. Holy cow, goat, and sheep. Its so much more than that. The tea selection alone we walked out with three loose leafs. And the team there loves sharing the knowledge on all of their product. Its so amazing to see all the local companies and the team helping pair what all would go well. (Even though its all so delicious you could mix and match so many ways!They even have sandwiches that we were upset we ate before coming because they looked phenomenal. This will definitely be a place we visit each time we come into town. Whether youre picking up just a cheese, a gift, or want it all, they have it and its all local and high quality.

This is the closest thing to a European-style cheese and meat shop that youll find in Wisconsin. Their sandwiches are the absolute best, however, the kitchen has been closing as early as 2:30 PM during the pandemic.Awesome little shop!

I have a regular order for catering delivery. The customer service here is excellent. Often, delivery drivers call when they are arriving so I know theyre here. They also are very responsive when I have concerns. After my 13th order over 2 months, I had one order that was late. When I called to check and see what was going on, they responded instantly and helped track down the order(during busy lunch hour, no less). The folks on the phone were very apologetic and helpful. Things happen, thats life; they made me feel like I was important to them as a customer. Thank you!

Perfect little downtown lunch to-go. Salad is fresh and delicious. Store staff were very friendly and helpful.

In you live in Madison or are only visiting, this is a must stop. The selection of Wisconsin cheeses is incredible, and were not talking the mass produced stuff. The staff is extremely knowledgeable, super friendly, and you can taste just about everything before buying. (Try the Marieka Smoked Gouda from Holland Family Farms, you will not be disappointed.)

Fromagination is probably the best cheese shop I have visited. Their staff is very knowledgeable and they are always great about suggesting one or five different cheeses which all end up being wonderful. All of their cheese comes from local farmers and I always am happy to support buying local. I stop in everytime I am in Madison and if you are also heading to Madison WI, please put them on your list of places to go; you wont be disappointed. If you arent heading to Madison any time soon but want some really delicious cheese from local farmers; they also ship to their surrounding states. 🙂

Amazing shop with a huge selection of local cheese, plus lots of delightful things to accompany it - crackers, jam, tea and other things. I bought a bunch of little cheese "ends" so I can try a variety of things. The employees of the store are super friendly and will provide recommendations if you want.

Very good choices for the cheese lovers ! The varieties come from local and in and around the area !Very friendly staff who pay personal attention to each customer.The display is very attractive and labeled well. The staff explains the origins, aroma and flavors. Also, provide the tasting of a choice, if asked for!Also, has a choice of exotic chocolates!Located in the middle of downtown.

Every time I visit Im greeted kindly and waited on patiently. The staff is VERY knowledgeable and seem to enjoy their jobs as well as helping me find what I want. Theyre taking precautions to protect staff and customers and I feel safe shopping even in the small store. I highly recommend "adopting cheese orphans", which is buying the left over wedges of cheese from previous orders. This is a great way to try a bunch of cheese without adding to waste!

Delicious cheese that make great gifts! Staff were incredibly helpful and patient with helping us find the right cheeses for our palettes, explaining their different flavor profiles. They also offer shipping to much of the country. Hope to go back soon!!

I really enjoyed tasting the different cheese and the employees treated us really nice!

Lovely cheese shop that a friend recommended to me. We went by to grab sandwiches and got a bunch of other goodies. For sandwiches, I wish they had a couple more for vegetarians. But they said they could take meat off any sandwich and were down to swap the vegan cheese on one sandwich to a regular cheese for me, so that was great.Also got three cheeses - a spicy cheese with habanero and tequila, a goat cheese called afterglow, and a goat/sheep/cow milk cheddar aged two years. All were delicious.Would definitely recommend.

This is the second time I’ve come to Fromagination to buy a gift for someone. The associates are always very friendly and ready to help you pick out exactly what you’re looking for. They even took the time to educate me on how some different cheeses are made! I have left both times feeling excited to share my gift and also happy to try what I bought for myself! They have a great selection and quality of cheeses and foods!

Fromagination is literally a place where dreams come true for cheese lovers. We aren’t from Madison but came by during a day trip last summer and completely fell in love. Not only do they have a wide selection of delicious cheeses (both local and international), they also have a knowledgeable and friendly staff, delicious lunch options, and adorable merchandise. We’re excited for our next trip to Madison just so we can visit Fromagination! Thank you for a lovely time.

Amazing staff! Cheese selection is amazing and highest quality! The sandwich I got was a little too posh for my taste. Good but I prefer a more Mom & Pop style (definitely fresh, tasty ingredients but dry and ratios were off, my Val DAran Beef looked nothing like it is depicted on the website)

Great place for cheeses, deli meats, local made gifts and eating sandwiches and much more. They also stock Jenis ice cream as a sweet treat dessert.

Quite the cheese treat. Able to sample as many cheeses as desired. Great selection of Wisconsin made cheese. Plenty of choices of accompaniments for a delectable cheese board. Enjoyed a turkey sandwich, homemade chips and soda for lunch. They had a few tables outside or you could sit indoors.

Absolutely amazing little shop by the capital. Very neat atmosphere. Cheesemongers are very friendly and helpful and knowledgeable. We got a selection of cheese and sandwich. Cranberry relish is so amazing. I always take my friends from out of State here for the experience. Everything there is good. Its just the matter of whether you are into the taste.

Sweet dreams are made of Cheese. I am absolutely obsessed with this place. You walk into a heaven. Was visiting family and knew I had to stop by and get some delicious local cheeses. Walked in and was welcomed with big smiles. They handed us some hot cider to drink while we looked around. 5 stars alone for the knowledge of the workers. The young guy behind the counter knew everything and anything there was to know about cheeses. I felt like I was getting schooled in cheese 101. He gave us loads of tastings and recommended pairings for us. We ended buying 6: Red Rock -aged cheddar, Bleu Mont Dairy, cave aged chandoka -Cow & Goat Mix(award winning), GranQueso, pleasant ridge reserve - best of show, Little Boy Blue. They are all beyond some of the best cheeses I have ever tasted in my life. Note: They will cut whatever size you want so dont worry about that. Not only do they sell cheese, they sell fruits, honey, nuts, dishes, and anything else you could possibly need for a perfect charcuterie platter. I would never go to Wisconsin and not stop here. Ill leave you with my one cheese joke:What music does cheese listen to?R & Brie........

So delighted to come here. Super helpful staff and sampled many of the flavors before buying them. Also suggested how to pair certain meats to the cheese. An array of cheese, plus sausage, honey, wine, sweet treats and unique patters and other types gifts. Its a must visit! I will be back.

Wonderful cheese shop and they let you sample whatever you would like to. Wait could be long as they give you their 100% attention while waiting on you. Also got to sample hot apple cider, honey and maple syrup. They also make speciality sandwiches which looks like to die for. Funky Friday from 3:30-6:30 is their happy hour. We definitely will be back.

Great selection of cheeses!!!! Samples available on any one of them, just ask. Staff were friendly and polite. Loved the Goenegreek gouda, Colby, Bellavitano Raspberry, Raclette Rotelli, Pleasant Ridge Reserve and more! Have a food trailer and made some yummy Mac and cheeses upon returning to FL. My customers were delighted with the special blends!!

We were served some amazing cheese as samples that paired well with our picked beers. It was a great experience. Very kind staff.

-Please Like My review if helpful-Amazing cheeses. Great service. Andres helped us and had us try lots of different cheeses from smoked gouda, brie, 15 year old cheddars. His customer service was 5 stars. The cheese was delectableThe set up was like an old fashioned deli. Fromagination had lots of nick nacks to look at or pick up some souvenirs. We had a great time and would highly reccomend stopping here if your checking out the capital building.